Deutsche Bank has applied for a license with Germany’s financial regulator to operate a crypto custodian platform for institutional clients and their digital assets. The bank had previously announced this plan in a report back in December 2020. This move from Deutsche Bank came on the same day a new U.S.-based crypto exchange, EDX Markets, began trading, and shortly after asset manager BlackRock filed with the SEC to form a bitcoin exchange-traded fund. Advertising executives should pay attention to this trend because it suggests that traditional financial institutions are recognizing the value of digital assets and the need to provide institutional-level services for cryptocurrencies. There may be opportunities to reach out to these types of financial institutions and service providers or to companies offering products or services related to cryptocurrency custody and trading.
***Opportunity:
– Reach out to traditional financial institutions and service providers to educate them on the benefits of advertising in crypto-related media outlets or platforms.
– Offer advertising solutions to companies offering cryptocurrency custody and trading services.
– Highlight the regulatory compliance and security aspects of advertising on cryptocurrency-related platforms to ease concerns and gain more business from financial institutions.
– Develop specialized advertising content or services that are tailored to this emerging market.
