Caring For the Future

THE PROBLEM

An adult daughter visits her father. He couldn’t remember her name today. On the drive home, she searches for memory care facilities — and sees nothing from local providers.

THE CRISIS IS REAL

• 13.8M Americans are projected to have Alzheimer’s by 2060.
• 1 in 5 Americans will be 65+ by 2030.

FAMILIES ARE ACTIVELY SEARCHING

• +24.1% year-over-year surge in adults planning to pay for eldercare or nursing home services within the next 12 months.

THE COST OF CARE

• $781B: annual national cost of dementia — the largest driver of long-term care spending in the U.S.

Are your local eldercare facilities reaching the families who need them most?

Sources: 2025 AudienceSCAN® Survey — Eldercare/Nursing Home Shoppers; | Scientific American, Sep. 2025; | USC Schaeffer Center; | AHCA/NCAL Save Our Seniors.