Growing consumer interest is swinging back toward real meat over meat alternatives, alongside a broader push for authenticity, wellness, and personalization in food and drink as 2026 approaches, with protein interest growing three times faster in meat than plant-based options and sharp increases in searches for premium cuts, beef tallow, and bone broth as health-driven habits from 2025 continue. Conversations around authentic foods are up 31% year over year, while diners are increasingly rejecting standardized meals in favor of customizable formats, with interest in build-your-own dining up 144% and heightened awareness around portion control across dinner and late-night occasions. Beverage trends mirror this shift, with cocktails positioned as a form of “quiet luxury” despite higher prices, menu mentions rising 55%, and mixed drinks now accounting for roughly one third of restaurant alcohol consumption, while agave wine is emerging as a fast-growing category (Expectation). Coffee is also evolving into a wellness ritual, with strong growth in functional cold foams featuring protein and adaptogens, signaling demand for intentional indulgence that blends health and personalization. Advertisers can capitalize by highlighting premium ingredients, customization options, and wellness-forward benefits through targeted messaging in restaurants, grocery, coffee shops, and bars.
***Opportunity:
Restaurants, Bars, Coffee Shops, Grocery Stores, Health Food Stores
