According to a KPMG report, 61% of consumers worldwide think loyalty programs need to be easier to join or earn rewards.
There are a few ways to make the process easier for potential program joiners:
- Make direct ordering easy.
- Offer a simple login. Users should not have to type in their password every time.
- Personalization is important as 60% of consumers stay loyal to a company because of a personal connection.
- Marketing Opportunity: QSRs with loyalty programs
