Windsor, a young women’s fashion brand, has partnered with Stylitics, an AI-powered merchandising platform that offers personalized recommendations to shoppers. The platform utilizes algorithms and trend data to create a more engaging shopping experience for consumers. According to Stylitics, their recommendations have resulted in increased order value and units per transaction for partner brands. This trend of personalized recommendations is important for advertising executives to know because it shows the growing demand for customized experiences in the retail industry. Advertising executives can capitalize on this trend by targeting businesses that offer personalized experiences or by incorporating AI-powered recommendations into their advertising strategies. For example, an advertising executive could reach out to fashion brands like Windsor to offer their services or include customized recommendations in their digital ads. This trend may also present an opportunity for advertising executives to specialize in AI-powered marketing solutions.